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Jaclyn Petrik
brand identity
touchpoints
wine bottles
mock ups
wine bottle & hanging box
3-tier gift tower
round chocolate gift box
small chocolate gift box
large chocolate gift box
dipped berries gift box
exhibition space
tasting & sampling counter
wine bottles
exhibition space
branding, packaging, signage,
& marketing media
Shown here is my college senior thesis called Cocovino. I created graphic elements to form a brand identity for a boutique purveying fine chocolate and artisan wine. It included packaging, retail signage, various marketing media, and other touchpoints. Live mock-ups and renderings were created to be displayed in exhibition. I also show the flat packaging artwork on dielines as it relates to prepress production. Check out the exhibition photos and my Artist Statement:
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